While offering serious, practical, environmentally sound energy solutions, the business of photovoltaics (and other effective direct harnessing of solar power such as mirrors and simple solar water heating panels), mostly is seen as a poor, un-sexy business model.
Solar power is a, 'classically' defined, dead end business. Once installed, it creates little or no dependency. It is like selling ink jet printers that do not, thereafter, require replacement cartridges!
Photovoltaics are a direct challenge to the very heart of the established oil, gas supply giants, as well as the major electricity supply companies, and all of the nuclear industry. Further, photovoltaics threaten the fleets of tankers, the on-land fuel distributors, pipeline operators and all the associated construction, maintenance and support businesses.
Sources as diverse as BBC documentary programmes and, for example, BP (despite, by aqcquisition, having become the world’s largest solar panel manufacturer) have perpetuated an astonishing amount and range of spin against the value of photovoltaics. This has resulted in little, almost insignificant, amounts of funding for photovoltaic research, innovation, production and deployment since the 1973 oil crisis.
The neglect of photovoltaics (and related technologies) as the potential major “free” and readily available source of energy for human activity may yet prove to be the single greatest scandal of the 20th, and the 21st centuries.
This needs to change !
|